The Arch Studio

The Arch Studio is a premium hair and beauty salon in Warsaw's Wilanów district, targeting clients for whom the experience of a visit is as important as the result. Launching into a market saturated with generic luxury aesthetics, the brand needed a visual identity strong enough to carry that promise across physical space, digital channels, and everything in between. The core challenge was avoiding the industry-wide drift toward simplified, interchangeable luxury branding – where logos lose character in pursuit of cleanliness. The decision centered on preserving the editorial sophistication of the CoFo Raffine typeface while engineering every element for production viability at any scale – from embroidery to large-format signage. Full vector reconstruction with typography refined for visual consistency across all formats and sizes. A complete brand manual was developed covering embroidery-ready assets, physical signage specifications, and a modular system designed to support future studio locations. The identity launched simultaneously across physical banners, stationery, and digital channels. On the first day, the studio looked exactly like the brand it set out to be.