The Arch Studio

The Arch Studio is a premium hair and beauty salon in Warsaw’s Wilanów district. In a market filled with interchangeable luxury aesthetics, I developed a distinctive identity for the studio’s physical space, printed materials, and digital communication. I retained the editorial character of the CoFo Raffine typeface and adapted the identity for applications ranging from embroidery to large-format window signage. I then created a brand book covering logo variants, typography, color, and production guidelines, along with production-ready assets for launch. I also extended the identity across the materials clients encounter before, during, and after a visit: opening invitations, vouchers, menus, treatment price lists, and a multi-page guide for the studio’s pigmentation service. This gave the team one consistent visual system for brand communication and day-to-day operations. The identity launched across signage, print, and digital channels at once. On the first day, the studio looked exactly like the brand it set out to be.